With the rapid development of e-commerce platforms, many ordinary dates have gradually changed into people's shopping festivals. This conceals a profound cultural logic behind it. This research tries to explore the inherent logic of the e-commerce platform's construction of the "520" e-commerce festival and the contradictory feelings of consumers about such e-commerce festivals. This study is based on the "invented tradition" theory and employs two research methods for a combined analysis. The research method uses text analysis to analyze and decode advertising slogans to show how businesses can shape a "sense of ritual" through time limitation and symbolism. At the same time, an online questionnaire survey was conducted among the target audience to find out their recognition of the "520" ritualistic feelings and the emotional pressure they experienced. The study found that commercial capital uses symbols and emotional bindings to rationalize consumption behavior and uses time-limited words to create anxiety. The questionnaire survey shows that although consumers have a strong agreement with the rituals, they also feel the pressure from society and experience emotional anxiety. This study finally pointed out that the "520" consumption festival is an "emotional ritual" built by the business system. Its inherent logic is to connect consumers' emotions to consumption, showing the mechanism of commercial operation of emotions in the digital age.

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The influencer economy has profoundly intervened in the daily lifestyles of contemporary youth. This study adopted a questionnaire survey method and collected 441 valid questionnaires from young people who actively explore and check in at popular venues. Data were analyzed from the dimensions of consumption decision-making, behavioral motivation, and experiential perception. The survey shows that 56.7% of respondents prioritize "whether photos can be taken well" when making consumption decisions, indicating that visual aesthetics has become an important consumption criterion. At the same time, young people have not been completely dominated by the influencer economy: 76.6% regard photo-related consumption as a way to "leave beautiful memories for themselves", rather than a means to chase online traffic or build a public image. Nearly 40% of participants actively seek a balance between taking photos and experiencing the moment. The study reveals that young people maintain rational judgment while pursuing aesthetic tastes in visual consumption, showing a complex state of being "attracted yet discerning". Moreover, the most profound impact of the influencer economy on consumption is not the replacement of quality value, but the shift of visual aesthetics from a secondary factor to the core of decision-making, making it an independent dimension parallel to product quality. This study provides an empirical reference for understanding changes in consumer culture under the era of visual communication.

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Under the background of global culture, the intercultural communication of Japanese otaku culture gets a lot of attention. Although existing studies have pointed out its output characteristics and value, there are gaps such as weak regional analysis, insufficient discussion on cultural adaptation and broken circle mechanism. This study uses the text analysis method, combined with the post subculture theory, to sort out the three-stage evolution of its output, analyze the role of digital platform algorithm and transmedia storytelling in breaking the circle, and explore the meaning negotiation mechanism in cultural output. The study found that the cultural output went through three stages: product export, symbol communication and ecological output. The “mobility” and “anti rationality” characteristics in the post subculture achieved cross context adaptation. The algorithm and storytelling transmedia were driven by breaking the circle. The meaning negotiation mechanism realizes the balance between regional cultural adaptation and value transmission through symbol translation and audience co creation. This study enriches the post subculture interculture communication research and provides a practical framework for the output of subculture industry.

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This study, based on the background of China's urbanization process, focuses on the issue of women's safety perception in public Spaces. Taking Shanghai as the research case, through the combination of questionnaire survey and qualitative analysis, this paper systematically explores the sense of security experienced by women in different types of public Spaces including streets, parks and public transportation stops. The research analyzes the key elements that influence women's perception of safety from two dimensions: environmental factors and personal factors. This research also uses theories from multiple disciplines such as feminist geography and environmental psychology to deeply interpret the construction relationship between gender and spatial power. Through this research the aim is to make up for the current situation of insufficient research in related fields in China, and hope to give some advice.

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