Taking Entman’s framework theory as the basis, this essay uses representative video works released by Wu Qiong Xiao Liang, a famous scientific communicator on the Weibo platform and director of the New Media Center of National Geography in China as the analysis example. The case theme is ecological observation and protection field. Through the four-step qualitative text analysis method , this essay finds that the creator uses clear topic positioning to highlight the interest and scientific value of the text, and actively avoid political controversial information, and then uses humorous expression and visual annotation and other interpretation methods to construct two kinds of communication frames: “Science in Daily Life”, “Exploring Secrets and Refuting Rumors”. These two frames have played a vital role in promoting the efficient transmission of scientific knowledge.

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Ne Zha 2, another major Chinese traditional culture animated film, premiered during the 2025 Spring Festival season. Building upon the success of its predecessor Ne Zha: The Birth of the Demon Boy, it further integrates traditional Chinese cultural elements while implementing innovative approaches to rejuvenate its brand image. This strategy has resulted in a more widely appealing and profound cinematic work. This paper examines how Ne Zha 2: The Demon Boy Rages at Sea transformed its brand IP image to appeal to younger audiences. Using case study methodology and analyzing data from social media platforms alongside audience feedback, it explores how traditional Chinese cultural animation films attract Gen Z viewers through brand image innovation. Following the case analysis, the study reveals that Ne Zha 2 implemented numerous innovative adjustments in character development, narrative techniques, and visual style. This leads to the conclusion that modernizing cultural IPs through innovation and diversifying promotional strategies are key to attracting Gen Z audiences. Simultaneously, this research provides theoretical foundations for the innovative development of the cultural and creative industries and offers directional guidance for the youth-oriented transformation of traditional Chinese cultural IPs.

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This paper explores the influence of popular culture, particularly fan culture and anime culture, on the identity formation of adolescents through interviews and questionnaires. By reviewing relevant literature and studies, it is found that adolescents, through their involvement in fan culture and anime culture, are able to explore and shape their self-identity in aspects such as emotional projection, idol imitation, and social interaction. These cultural phenomena not only provide emotional attachment and a sense of social belonging for adolescents but also assist them in constructing self-identity in terms of values, behavioral norms, and individual recognition. However, excessive indulgence in idol worship and the virtual world may lead to negative consequences, such as psychological dependence, cognitive biases, and social barriers. To avoid such outcomes, while relying on popular culture, it is essential to balance the virtual with the real, strengthen reflection and critique, build positive fan communities, and engage with diverse cultures.

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This paper takes the pine tree in Northern Song landscape painting as the core research object, based on the social and cultural foundation, the influence of painting technique innovation and rational spirit, and combining the style characteristics of the Northern Landscape School and the Southern Landscape School, it builds the analytical framework of the pine tree as the symbolic aesthetic object of humanized landscape and the carrier of the human virtual body and spirit. Through analyzing the visual interaction mechanism of the pine tree's natural attributes with rocks, clouds, water, grass and trees, and exploring the deep connection between its spatial location and the four seasons scene, we explain the role of the pine tree in the aesthetic of the "Three Distances" to promote the extension of perspectives. From the perspective of embodied aesthetics, it reveals the path by which the pine tree guides the viewer to sublimate from physical perception to spiritual transcendence, and ultimately demonstrates the aesthetic way by which the humanized landscape and human embodiment in Northern Song landscapes generate each other. The pine tree is the core hub connecting the spatial construction, physical perception and aesthetic spirit of Northern Song landscape painting, with irreplaceable structural value and archetypal significance.

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