How Does Lululemon Shape Its Brand Loyalty Through Influencing Public Perception of Healthy Female Body Aesthetics on YouTube?

Yukun Dai; Qinxuan Yin; Zichun Huang; Yuxing Liu

doi:10.54254/2753-7064/2024.21653

Article Information

Received: 27 August 2024

Published: 31 March 2025

DOI: https://doi.org/10.54254/2753-7064/2024.21653

Article Type: Research Article

Cite this article

Dai,Y.;Yin,Q.;Huang,Z.;Liu,Y. (2025). How Does Lululemon Shape Its Brand Loyalty Through Influencing Public Perception of Healthy Female Body Aesthetics on YouTube?. Communications in Humanities Research,55,148-161.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title: CHR Vol.55

Part of Series: Communications in Humanities Research

ISSN: 2753-7064 (Print) / 2753-7072 (Online)

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