AI Versus Authenticity: Consumer Sentiments Toward AI-Generated Advertisements on Social Media and Strategic Implications for Brands

Marcus Chin; Xunyi Wang; Yi Zhong

doi:10.54254/2753-7064/2025.HT30722

Article Information

Received: 24 October 2025

Published: 18 December 2025

DOI: https://doi.org/10.54254/2753-7064/2025.HT30722

Article Type: Research Article

Cite this article

Chin,M.;Wang,X.;Zhong,Y. (2025). AI Versus Authenticity: Consumer Sentiments Toward AI-Generated Advertisements on Social Media and Strategic Implications for Brands. Communications in Humanities Research,100,160-172.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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Volume Title: CHR Vol.100

Part of Series: Communications in Humanities Research

ISSN: 2753-7064 (Print) / 2753-7072 (Online)

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