With the widespread popularity of Internet technology and mobile devices, user-generated content has become an important source of travel information. At the same time, China's huge group of college students has also formed a huge tourism consumption market. It is of great practical significance to study the impact of user-generated content on their decision-making behavior. Based on the theoretical model of information adoption, this study aims to explore how the quality of user-generated content information affects college students' travel decision-making through the intermediary path of perceived usefulness and perceived credibility. Through the analysis of the intermediary effect of 220 valid questionnaires, the study found that the quality of user-generated content information not only has a direct positive impact on tourism decision-making, but also has an indirect impact through two intermediary paths—the perceived credibility of information sources and the perceived usefulness of information. The direct effect is 0.3232, and the indirect effect reaches 0.1045, accounting for 24.43% of the total effect. The credibility of the information source is more important than the quality of the information itself, which shows that UGC has become an important information channel for college students' travel decision-making. This study extends the information adoption model to the travel decision-making situation, which provides theoretical support for understanding the specific information processing mechanism of college students. It also provides practical guidance for tourism platforms to optimize content quality and build credibility.

Foreign Language Classroom Anxiety (FLCA), as a critical affective variable in second language acquisition, has long been a focal point of research. This paper aims to review the current state of research on FLCA among Chinese English Foreign Language learners. By synthesizing and analyzing multiple empirical studies in this field, this review systematically outlines the prevalence of FLCA, its core influencing factors, its dynamic relationship with Foreign Language Enjoyment, and its pedagogical implications. Existing research consistently indicates that Chinese EFL learners generally experience moderate levels of classroom anxiety, and FLCA shows a stable, moderate negative correlation with language achievement. Studies further reveal the multidimensional factors influencing FLCA: concerning learner-internal factors, while learners’ self-efficacy, perceived language proficiency, and academic stage are all closely related to anxiety levels; concerning external factors, peer pressure, classroom activity types, and immediate teacher feedback can trigger micro-fluctuations in anxiety, whereas teacher behaviours (such as humor and predictability), although significantly enhancing Foreign Language Enjoyment, have limited direct effects on reducing FLCA. Furthermore, with the integration of Positive Psychology into applied linguistics, research has found that FLCA and FLE are two independent yet related dimensions, collectively constituting learners’ complex emotional experiences, with both emotional states and their influencing factors exhibiting dynamic changes across learning stages and over time. Studies focusing on specific groups, such as ethnic minority students and postgraduate students, have revealed the unique impact of sociocultural factors and academic publication pressure on anxiety. The review suggests that future research should increasingly adopt longitudinal and dynamic methodologies to delve deeper into the interplay between anxiety and enjoyment, and to design more targeted emotional interventions and teaching strategies for Chinese EFL learners at different educational levels, thereby optimizing the foreign language learning environment.

In the dominant discourses, ethnic tourism is often presented as a tool for rural development, but it does not lead to equal benefits for all members in the rural area. This research examines Wengding, a Wa ethnic village in southwest China that was once known as "China's last primitive tribe." The study utilizes Wengding as a case village for exploring the impacts of tourism development on the production of space, power, and everyday life in the village. Methodologically, this study combines policy discourse analysis, qualitatively coded data from 20 travel reviews on Trip.com and Ctrip (2021–2024), and secondary studies on Wengding and ethnic tourism in China. Findings suggest that the development in Wengding has not been a simple story of economic growth, but rather a story of a political economy in which outside capital and local elites capture the highest returns, while villagers pay the long-term costs of staged authenticity and risks associated with tourism development. The fire incident in Wengding in 2021 is used as an example of how such a conflict has been revealed in the village. This research ends with a discussion on the possibility of cooperative governance in the reconstruction of Wengding for a new type of tourism.

As UNESCO's cultural heritage protection philosophy shifts from monumental architecture to traditional living architecture, the preservation of vernacular architectural heritage has received increasing attention. Nevertheless, it is still in trouble at present. The paper utilizes textual analysis and fieldwork to examine the situation of present vernacular architectural heritage preservation, serious games, and issues and solutions associated with conservation of the vernacular residential cultural heritage buildings. The research confers that preservation of the vernacular architectural heritage is still focused on the heritage itself and there is relatively lack of protection of the collective memories and cultural spirit that is contained within such heritage. The present paper suggests a vision of the serious games incorporating the concept of heritage awareness and cultural experience. The study results indicate that serious games can not only break the time and space restrictions and safeguard the privacy of the residents, but also address the flaws in memory passing and emotional bonding. The research offers a new direction of the ongoing preservation of the vernacular architecture in the digital era and contributes to the innovative methods to the designing of the further cultural serious game narratives.

In the current digital era, with the continuous popularity and development of short videos, those short video platforms have become a daily online living areas for internet users, like entertainment or even education. Leading short video giant firms like TikTok have already transformed the modes of communication and cross-cultural exchange in the digital age, through lightweight features, lower communication and dissemination barriers. This study focuses on the social phenomenon of intercultural exchange via short videos on the internet. By distributing questionnaires to users from different countries and regions and conducting multiple statistical surveys, it aims to verify and confirm that short video platforms, supported by government policies and strategies and driven primarily by the netizens, will become an important emerging arena for global communication and even for China's public diplomacy. After collecting and analyzing 200 questionnaires distributed in different platforms, the study demonstrates that the majority of netizens with diverse demographics recognize the increasing number of overseas users sharing videos of other cultures, such frequency to get access to those exotic culture records especially about Chinese ones has become apparently enhanced and they hold an open and positive attitude toward exchanges between users from different cultures. They also acknowledge the significant role of short videos in enhancing overseas audiences' understanding of Chinese civilization, corroborating the conclusion that under the reasonable guidance of governments, short video platforms will become a significant approach for public diplomacy.

Lexical stress constitutes a core category of English prosodic phonology and serves as a key phonological element shaping the structure of the vowel system and governing vowel distribution. Currently, existing research focuses on lexical stress perception, analyzes the functions of English lexical stress, concentrates on the relationship between vowel reduction and stress perception, conducts acoustic studies of vowel reduction, and discusses three simple models of vowel reduction concerning lexical stress, word class, and sentence stress. However, the impact of lexical stress on the vowel system remains a topic of significant concern. This study aims to systematically analyze the shaping effect of lexical stress on the English vowel system from a phonological perspective. By employing a comprehensive literature review as the research method, it investigates how this suprasegmental feature constrains the organizational structure of the vowel system at the segmental level. In conclusion, the main finding of this study is that the shaping effect of lexical stress on the vowel system is manifested through two aspects: shaping the asymmetric pattern of the stressed vowel inventory and the unstressed vowel inventory, thereby creating its asymmetry. Stress-governed vowel reduction arises from factors including unstable stress placement, rhythmic simplification, morphologically conditioned weakening, speech rate/style adjustments, and morphological fusion, as well as historical sound changes, loanword influences, and substrate effects.

With the diversification of social media, WeChat status has become a significant channel for young people to document their daily life. This study adopts a literature review and online ethnography, based on Goffman's dramaturgical theory, to investigate users' self-presentation and identity construction on WeChat status. By analyzing a number of WeChat status updates collected from November 2025 to January 2026, this paper examines how the media features of WeChat status shape users' self-presentation strategies and the underlying logic of digital identity construction. The findings indicate that the immediacy, semi-privacy and weak interaction of WeChat status provide users with a low-pressure expressive space. Users flexibly adjust their self-presentation between intimate social relations and real-life pressure through strategies including circle adaptation, dynamic expression and permission management. WeChat status can be regarded as a transitional zone between the front stage and back stage in daily digital interaction, which mirrors the genuine needs of contemporary young people for self-exploration and emotional expression in the digital era.

This article focuses on the related content of Suzhou embroidery cultural and creative products, based on the current development status of the cultural and creative industry of intangible cultural heritage in the market context, studying its commercialization transformation mechanism, communication strategies, and problems when attracting young consumer groups. From the dual perspectives of cultural identity and consumption transformation, researching on commercialization methods and communication strategies: design innovation and product transformation of cultural and creative products of Suzhou embroidery, communication strategies in the new media environment, as well as opportunities and challenges in the process of marketization. Based on measures such as questionnaire surveys and text analysis, this paper studies consumers' understanding level of ICH cultural and creative products, and analyzes their application effects and market prospects. The results show that the consumption of Suzhou embroidery cultural and creative products is showing a trend of younger age, and the market size has been continuously expanding. This article clearly states that the development of Suzhou embroidery cultural and creative products should take cultural identity as the core and achieve the integration of culture and the market. To provide practical and feasible solutions for its transformation from heritage to trendy products, and to offer theoretical support and practical references for the sustainable development of ICH.

In the context of the evolving social media communication landscape, social media native IPs—characterized by lightweight content and strong emotional engagement—have emerged as a key driver of growth in the cultural industry. This study takes Chiikawa as a case to examine the growth mechanism and commercialization path of native IPs from content dissemination to industrial transformation. Grounded in theories of symbolic consumption, art therapy, fan economy, and the IP value chain, this research adopts a mixed-method approach combining literature review, case analysis, and questionnaire survey, with quantitative analysis based on 133 valid responses. The findings indicate that Chiikawa fosters emotional projection and builds stable user attachment through highly symbolic character design and narratives reflecting real-life pressures. Furthermore, the development of social media native IPs follows an evolutionary path of "symbol construction–emotional resonance–fan participation–industry extension," in which emotional value serves as the core driver of both content dissemination and commercial conversion. This study provides theoretical insights and practical implications for the sustainable development and industrialization of social media native IPs.

With the rapid development of information technology, social media has become a significant driving force for the transformation of the fashion industry. This paper uses quantitative research methods and takes Victoria's Secret as a case study to systematically analyze how social media has restructured the fashion management system from multiple dimensions. This paper proposes that fashion enterprises should build a data-driven agile management system and respond to the opportunities and challenges in the social media environment through content innovation, community operation, and collaborative governance. The research finds that social media not only changes the mechanism of fashion information dissemination but also reconstructs the relationship model between consumers and brands. The transformation case of the Victoria's Secret brand provides key data verification: from March 2024 to March 2025, the brand gained 2.6 million new followers on Instagram, significantly higher than the industry average, reaching 1 billion users. The October 2025 show created a media influence value of 213.6 million US dollars within 24 hours, driving an 8% year-on-year increase in fourth-quarter sales to 2.27 billion US dollars, with annual sales reaching 6.553 billion US dollars, a 5% increase. The transformation in the Chinese market was particularly significant, with a 217% increase in traffic on Tmall after Tian Xwei's endorsement, 70% of consumers under 25 years old, and a 40% year-on-year increase in sales in the first three quarters. However, the popularity of social media has also brought challenges such as information overload and data privacy concerns.