Articles in this Volume

Research Article Open Access
Narrative Strategies and Aesthetic Effects of "Child Perspective" in Xiao Hong's Novels from the Perspective of Narratology — Centered on The Story of Hulan River
The Story of Hulan River is one of the representative works with unique artistic achievements in the history of modern Chinese literature. Its literary value and artistic effects have been highly recognized by famous writers. "A narrative poem, a colorful local custom painting, and a string of sad and gentle ballads". Mr. Mao Dun highly summarized the aesthetic characteristics of The Story of Hulan River with these words. The reason why it can achieve such unique artistic effects is not only because of its rich and profound content, but also because of the author's innovative use of child perspective in writing. Through the naive and ignorant observation and narration of the little girl protagonist, it shows the human feelings and social conditions of the small town of Hulan River. This perspective not only gives ordinary life a defamiliarized and poetic filtering effect, but also reflects the numbness and cruelty of the adult world with children's innocence, forming an implicit and profound social criticism. In the tension between lightness and heaviness, vitality and decay, Xiao Hong completed the recollection and reflection of the cultural genes of her hometown, and also made the work transcend personal memories and become a cultural fable of the national living conditions.
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From Filial Piety to Loyalty: A Comparative Study of Elderly Care Measures in China and Japan from the Perspective of Localized Differences in Confucian Filial Culture
This paper uses the method of literature research and comparative research to study the development path of Confucian filial piety culture in China and Japan and its interaction with the old-age care system. By sorting out the development path of Confucian filial piety culture in the two countries, it is found that the two countries share the origin of Confucian culture, but different paths of national construction since modern times have led to the differentiation of old-age care ethics. China adheres to the core of filial piety culture and implements family-based old-age care, while Japan has formed an ethics with loyalty as the core after localized transformation and implements socialized old-age care. However, this difference is not absolute. China is using social services to make up for the practical difficulties of family-based old-age care. The study believes that the old-age care model is the result of the combined effect of culture, system and economy. The construction of China's old-age care system needs to respect cultural inertia, base on the foundation of filial piety culture, strengthen system supply and improve old-age care security.
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The Expression and Intervention Simulation of Underwater Noise Impact Based on VR Particle Soundscapes: From Noise Visualization to Participatory Strategy Development
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This study focuses on the underwater noise pressure endured by the Yangtze River finless porpoises in the context of shipping and coastal human activities, and explores how virtual reality can transform "invisible and difficult-to-perceive" noise pollution into perceptible visual and interactive experiences. The research objective is to construct a soundscapes expression framework based on typical noise sources and spatial characteristics of the Yangtze River, and in VR, create a set of visual grammar centered on a particle system using "medium distortion + particle density + frequency band layering form"; finally, design a strategy module to conduct interactive reasoning, and provide real-time feedback on noise distribution and ecological pressure indicators changes. The noise visualization method and participatory reasoning prototype enable the audience to intuitively understand noise intensity, spatial aggregation, and frequency band differences, and through strategy selection and combination, observe noise changes and form comparisons and scheme outputs. This is applicable to science popularization exhibitions, environmental education, and issue communication, helping the audience move from perceiving the problem to understanding its underlying mechanisms and trade-offs.
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One Shot into the Scene: Gamified Interaction in VR Filmmaking Process
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The digital age is witnessing the deep integration of artificial intelligence and virtual reality, and generative AI, VR agents, as well as embodied interaction technologies have brought forth new film formats—this comes as a response to the high thresholds associated with traditional film production. Integrating interactive narrative theory with the gamified design philosophy of VR, this research establishes a two-stage full-process interactive system, which is composed of image construction and image deconstruction. This study realizes interactive companionship within the game by converting the key procedures of film production into a game and inserting intelligent agents to take the place of conventional fixed NPCs. There is a specific requirement for the first level: players must finish filming the scene, whereas the second level uncovers the inherent logic of image production via embodied interaction. Not only does this research align with the developmental direction of digital content creation in the AI era, but it also offers a novel approach and practical guidance for improving the media literacy of the general public and innovating the interactive modes of VR film and television.
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The Formation Path of Brand Premium under the New Media Narrative Mechanism: A Case Study of Atour Planet
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In the digital media environment, brand competition has gradually shifted from the product and price levels to the consumer mindset level. Social media platforms have also transformed from information dissemination channels into important Spaces for brands to express content and construct meaning. Against this backdrop, some emerging brands no longer rely on "high cost performance", but instead enhance their brand value through lifestyle narratives. This article takes Atour Planet as a case and adopts the methods of literature analysis and case analysis to construct an analytical framework of "brand narrative - consumer mindset - behavioral transformation - brand premium". Research has found that brands can promote consumers to form emotional identification and brand association through emotional content and scene narratives, and gradually build trust in social interactions, thereby driving them to complete behavioral transformation along the path of "attention - interest - search - purchase - share". Research shows that the formation of brand premium does not solely rely on product attributes, but rather stems from the degree to which the brand occupies a position in consumers' minds.
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The Passive Perspective of Sunflower Kernels and the Allegory of National Character in "Eating Melon Seeds"
In 1930s China, social crisis coexisted with the routines of urban everyday life. The humorous and leisurely familiar essay, while offering emotional relief in circulation, also concealed expressions of anxiety about reality Taking Feng Zikai's prose essay "Eating Melon Seeds" as its object of study, this paper focuses on how the passive perspective of sunflower kernels generates an allegory of national character. In terms of methodology, the study integrates close reading with contextual analysis, and adopts narratology, rhetorical analysis, and imagistic analysis as its core analytical instruments. On the one hand, it offers a structured examination of key narrative devices in the essay, including shifts in perspective, chains of action, and sound rhythms such as "gepei" and "didi." On the other hand, it cross-validates the essay's expressive strategies and semantic extensions through comparison with different editions of Essays of the Yuanyuan Hall and with existing scholarship. The study shows that the work shifts the center of narration from the eater to the passive presence of the object, constructs a palpable experience of time through action and sound, and, through irony and ellipsis, allows criticism to emerge naturally from quotidian detail. In the end, the repetitive act of private amusement reaches a point where it leads to the dissipation of vitality and the formation of collective spiritual inertia. This paper argues that, in the light and flexible form of the familiar essay, "Eating Melon Seeds" achieves an allegorical mode of expression. Its value lies not in explicit admonition, but in its ability to activate readers' self-vigilance and reflection on modernity through a narrative mechanism.
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Identity Mobility and Self-Presentation in Social Virtual Reality: A Dual Case Study Based on VRChat
Social virtual reality (VR) is often regarded as a space that enables flexible self-reinvention. However, daily interactions indicate that "identity mobility" is fundamentally constrained by structures. This article explores how identity mobility (defined as the ability to cross and maintain embodied identities across different scenarios, without excessive restorative labor) is restricted in VRChat. We used digital anthropology and participant observation methods to analyze two diagnostic breakdown cases. Case 1 focuses on a form of gender ambiguity, in which a cute anime girl image, a masculine voice, and a feminine interaction style triggered viewers' scrutiny and interrupted normal conversations, revealing legibility as a normative threshold for recognition. Case 2 witnessed interference in a community world dominated by Mandarin (the "Chinese bar"), where an intrusion led local participants to switch to English to set boundaries, thereby compressing expressive participation into functional speech and making linguistic legitimacy manifest as symbolic power. Overall, these cases demonstrate how comprehensibility and legitimacy shape who can be recognized and heard in social VR, and this process requires extremely low interaction costs.
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Research on the Overseas Path of Chinese Cultural Variety Shows from the Perspective of Cross-Cultural Communication
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Against the backdrop of the requirement to enhance the communication power and influence of Chinese civilization, cultural variety shows have become an important carrier for telling China's stories well and promoting the overseas dissemination of Chinese culture. Taking intercultural communication theory as the core perspective, relying on three core theories—cultural discount, cultural dimensions, and glocalization—and following the analytical framework of "problem identification—cause analysis—path innovation", this paper systematically deconstructs the development status and evolution context of Chinese cultural variety shows going global, clarifies three core influencing factors: content expression, industrial support, and international environment, and addresses four core research questions: the cultural discount dilemma in the overseas dissemination of programs, differences in audience acceptance mechanisms in regional markets, paths to break intercultural communication barriers, and the reshaping effect of digital-intelligent technologies on the overseas path. On this basis, this paper refines and constructs the "Adaptation-Embedding-Symbiosis" analytical model, and proposes innovative paths for cultural variety shows going global from three dimensions: constructing an intercultural expression system, building an integrated industrial system, and establishing a two-way interactive international communication pattern. This study enriches the theoretical application scenarios of intercultural communication and international communication, and aims to provide theoretical support and practical reference for the high-quality overseas dissemination of Chinese cultural variety shows and the improvement of the international communication efficiency of Chinese culture.
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The Living Inheritance of Li Ethnic Patterns, Paper-Cutting, and Brocade Craftsmanship in Contemporary Hainan: A Study of Sustainable Transmission
The transition of traditional Li textile techniques from UNESCO's List in Need of Urgent Safeguarding to the Representative List in late 2024 marks a crucial juncture in Indigenous heritage discourse. This paper examines the "living inheritance" of Li patterns, paper-cutting, and brocade within the tension between modernization and cultural authenticity. Through a material analysis of the Qing-dynasty "Five Dragons Emerging from the Sea" dragon-quilt and an empirical study of the "University-Industry-Inheritor" nexus at Hainan Normal University, the research identifies generational rupture, economic marginalization, and semiotic thinning. Transcending static preservation, this paper puts forward a multi-dimensional framework, encompassing policy empowerment, pedagogical transmission, and institutional innovation, to cultivate the endogenous capacity of intangible cultural heritage (ICH). The findings suggest that sustainable inheritance requires a "living nature" approach between symbolic integrity and market transformation to keep Li craftsmanship as a living practice.
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Belonging in the Postcode: Second-Generation Identity in Zadie Smith's NW
Zaide Smith, a prominent contemporary British writer, centers the complexities of immigration and urban life in her fiction. Her acclaimed novel NW specifically examines the lived experience of second-generation immigrants in multicultural Britain, offering a nuanced critique of contemporary urban society. Moving beyond traditional frameworks of diaspora studies, this paper explores the profound spatial dimensions of second-generation immigrant identity in NW. By establishing the concept of "postcode belonging", this paper argues that local urban space functions simultaneously as a comforting emotional homeland and as a rigid socioeconomic boundary for Smith's characters. Through textual close reading, the paper investigates the protagonists' traumatic process of self-formation, paying particular attention to the psychological costs of social mobility and the politics of racialised respectability. It further suggests that Smith's fragmented narrative structure formally registers the disjointed and unstable experience of belonging in the contemporary metropolis. Ultimately, NW challenges the linear narrative of immigrant success by revealing postcolonial identity as ongoing, precarious, and spatial mediated struggle.
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