The current review aims to investigate the differences between the views of face in China and Western countries in the theoretical and practical aspects and demonstrate external manifestations of cross-cultural conflict. The study started by bringing in theories about ‘face’, involved comparing views from different researchers, and listed out some specific daily activities to illustrate how the face issue works in diverse countries. Significant differences were discovered in the views of ‘face’ in various cultures, and the gap was found to be more obvious in the activities in people’s daily lives than in theories, which leads people to treat things and act differently. Although more research is needed to identify the differences in nature and birth of theories, findings suggest a need to pay attention to these differences and how to use them to show respect for people from China or other Western countries in intercultural communication.

In November 2021, the film Love After Love, based on Eileen Chang’s short story Aloeswood Incense: The First Brazier, was released, sparking widespread attention and controversy. Using the basic method of textual close reading, this paper compares and analyses the source text produced by Eileen Chang with the film text collectively interpreted by the film’s screenwriter and director to discover the rewritings and changes in the image of her female characters from the short story to the film, and to interpret such rewritings in the theoretical field of feminist literary criticism, in order to answer the question of how Eileen Chang’s portrayal of women can be adapted to and inspires the contemporary cultural context of China in the adaptation of contemporary creators. The film liberates the female characters in Aloeswood Incense: The First Brazier from the anxiety and pain of lack of desire and self-suppression and also gives them the possibility of reclaiming their dignity and selves, which, on the one hand, is adapted to the cultural context of the increasing call for women’s emancipation in contemporary China, but on the other hand, it has not yet escaped from the phenomenon of masculine writing that has been prevalent in the Chinese cultural context since the beginning of the twentieth century.

As cultural products, female variety shows have the potential to challenge gender norms and promote gender equality. This study adopts feminist theory, social gender theory, especially the relevant content of postmodern feminist theory and audience usage and satisfaction theories. It closely reads the text of the Korean variety show “Siren: Survive the Island”. Considering the rise of streaming media and the promotion effect of the feminist movement on the production of such programs, this study focuses on the two levels of program creation and audience reception. It discusses how programs give women the right to speak in creation and how to break away from the male-centered discourse system. In the description of the identity of the contestants, the program selects powerful women who are difficult to become absolute protagonists in the past as narrative subjects so that women can jump out of the traditional society’s expectations of their identity. On the body’s performance, the show presents the contestants’ body from an equal and objective perspective, conveying a positive body concept. At the same time, the show largely meets the needs of modern audiences and inspires audiences’ consensus on female subjectivity and gender equality. This study aims to combine theory and practice, provide strategies for subsequent works, promote producers’ and audiences’ cognition of female subjectivity, call for a more open and inclusive environment, and promote further thinking and development on gender issues in the real society.

Artificial intelligence technology’s quick development has had a significant impact on social and cultural life. Strengthening the management of culture and art is a crucial undertaking because it is a key component of the cultural industry’s production process. The traditional culture and art market has evolved as a result of intelligent production, dissemination, and management methods, necessitating managers’ adaptation to the new model and requirements. Starting from how the intelligent era affects culture and art management, this paper analyses and researches the current situation and challenges facing culture and art management in the intelligent era, and then discusses what managers should do in the intelligent era.

This paper investigates Violetta, the female protagonist of Verdi's La Traviata, from a modern standpoint, extrapolating from the La Traviata reception to Violetta's portrayal in the text. Violetta Valery possesses qualities of both chastity and debauchery. In weighing in the two directions, Violetta's extravagance and resistance are greatly diminished to move closer to popular morality. Through a series of textual analyses and reception history investigations, this paper will incorporate a gender-related perspective to deconstruct the core of La Traviata's story in the context of contemporary values. In addition, the discussion on Violetta's image provides inspiration for examining the inner and outer space of the character itself. Considering the results, both the conception of the La Traviata story and the characterisation of Violetta are re-creations of the objectification of prostitutes in a patriarchal society. Multiple factors are involved and influence the transformation of Violetta's characterisation. It is also from the heights of modernity that these factors are able to be structured in a socialised and gendered context. Despite having the potential to become Europe's nineteenth-century Medea, Violetta Valery remains inevitably weakened in romanticised narratives and descriptions into a one-dimensional individual who combines both the stereotypes of chastity and debauchery.

Opera has now become one of the forms of entertainment for the public, not only because people have higher quality artistic pursuits but also because they can relieve the anxiety brought about by life and work when enjoying opera in the concert hall. The acceptance of classics by modern people is significant. However, in the era of opera’s origin and rapid development, the relationship between the masses and the social background and the works has essential reference significance for how modern art and stage theatre adapt to the development of the times. This article uses an example of a fragment of the Italian musician Verdi’s masterpiece La Traviata to explore its influence on the thinking of the masses in the 19th century. The study found that the emergence of La Traviata is not only a continuation of the Enlightenment in the last century but also affects people’s re-examination of the darkness of the aristocratic class at that time, the inequality between men and women, and the difficult life of vulnerable groups.

China has a lengthy history, and its culture is also incredibly rich and distinct. With the rise of New Media, China is utilizing a variety of methods to promote Chinese culture through new media not just in China but also throughout the world. This study will investigate how new media is used to promote Chinese culture to people in China and abroad by analysing what official media posts and uploads and how they help to spread Chinese culture, as well as evaluating the differences between China's report and other reports on Chinese culture, news, and events, and determining how other media outside of China views Chinese culture. It will be feasible to determine what China performed successfully and poorly in terms of promoting and exporting Chinese culture by doing this research. China has effectively provided official websites and platforms for people all over the world to access Chinese Spring Festival Gala, films, and people, allowing Chinese culture to be widely distributed and discussed.

In this era of information and technology, mass media plays a crucial role in various aspects of commerce. The fashion industry is closely related to audience feedback and the social environment. The fashion trend is changing rapidly and constantly. It is imperative for the industry to rapidly disseminate its unique ideas and gather information from customers and competitors. This situation enables fashion brands to adjust their marketing strategies, pursue commercial benefits, and create innovative styles. Therefore, utilization of media tools has become a prerequisite for triumphing in the competitive commerce landscape. This essay adopts a case study research method to analyze the impact of mass media on the marketing strategies of luxury fashion brands. Moreover, it aims to compare traditional marketing strategies with contemporary ones. Then, it delves into the forthcoming issues that luxury fashion brands may encounter due to advancements in media development. Finally, give solutions to luxury fashion brands in the era of mass media. The conclusion is that luxury fashion brands need to fully integrate their classical and digital marketing strategies. While maintaining their stylish and opulent attributes, the brands need to take advantage of mass media platforms. The goal is to capture the customer’s psychology and enhance the customer’s buying experience.

The Internet has now entered a phase of fast change. Social media is also developing and becoming more widespread as time goes on. However, the expansion of social media has also brought about certain issues, such as women’s anxiety over their looks and body shape, which is causing an increasing number of people to have both medical and psychological issues. People devote a lot of attention to women’s shape and looks since it is a prominent issue on social media, which makes women afraid to acknowledge their own beauty and forces them to continue pursuing beauty in the eyes of others. Review and case analysis are the primary research methodologies used in this study. The research for the paper shows that the strain of networking sites, including the use of self-timer software, being in competition with others, and some advertising marketing techniques is to blame for the rise in anxiety. The physical and emotional health of women may suffer as a result of these social demands. Following an analysis of these causes, this study suggests comparable remedies to help women achieve self-acceptance, and society also offers assistance to lessen women’s anxiety and foster healthy social growth.

This article introduces the development of feminist films, explores the combination of coming-of-age films and feminism, and introduces Greta Gerwig’s film history and her film works in the past six years. First, the article introduces the famous women director-Greta Gerwig and her career as an actress and director. Second, it introduces the background of the three films. Through the introduction of three films in the past six years, the paper believes that Greta Gerwig has formed her own unique style of female coming-of-age films. Third, this paper treats of the three ways that Greta Gerwig developed her style. These three ways are: highlighting the female perspective of the film through the “mumblecore” style, showing the diversity of modern feminist narratives through multiple narratives, and challenging the patriarchal world through the image of an object gazed at by men. Through unique cinematic practice, Greta Gerwig increasingly shows her own characteristics in feminist coming-of-age films.