Articles in this Volume

Research Article Open Access
How Reddit Sentiments Influenced Gamestop Stocks
This paper focuses on the language usage in the GameStop (GME) share rally in January 2021. Specifically, I analyze how comments in a leading post of Reddit’s r/wallstreetbets subreddit reflect the reddit user community’s sentiment and emotion with various linguistic expressions. I analyzed the topics of the comments using topic modeling with Latent Dirichlet allocation algorithm, which objectively identified representative topics in the comments. Results showed that there were six clusters of topics, including two of the topic clusters that represented words that were highly correlated with stock market behaviors, such as “buy” and “sell”, one cluster that suggested objective analyses of the stock market, and one cluster that presented complaining emotions. The findings indicate a direct correlation and impact between the sentiments of comments and the performance of the stock market.
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Analysis of Misleading and Authenticity of News Headlines
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The era of information has brought about a new "reading era" for news communication. Regardless of the type of news report, it is crucial to ensure the truthfulness of the news. The authenticity of news is the foundation for its existence and development. However, due to the entertainment-oriented nature of online media, some companies that profit from internet traffic take advantage of the general phenomenon of most users' lack of attention and irrationality on the internet platform. This phenomenon has been observed for many years and has repeatedly misled the masses, affecting their daily lives. This article analyzes the current problem using a questionnaire consisting of 14 questions. Nine of these questions are AI-generated fake news, while the remaining five are based on news headlines that caused panic in the past two years. This article focuses on the impact of inappropriate news headlines on people's confusion and daily lives. The results indicate that news about daily life significantly impacts people, regardless of their age or reading range.
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Fan Culture Research - Take Three Idol Chasing Chaos as Examples
With the rapid development of the Internet and the promotion of entertainment industrialization, the love of stars is rising rapidly in a new cultural form - "fan culture" and developing rapidly among teenagers. More and more fans at a younger age express their love for idols in their own way, but because the teenagers' own cognitive and psychological construction is not complete, they will make some crazy actions, such as: In order to help the idol to be able to spend money on the list, in order to maintain their own idol wanton "attack" others ignore laws and regulations, spend savings to buy idols around, and even make some extreme behaviors in order to close contact with idols: tracking, candid photos, installation of locators, etc. These crazy star-chasing behaviors not only seriously endanger the social public order but also have a negative impact on the growth of teenagers and the development of stars. In this paper, the phenomenon of star-chasing in the current group of teenagers is taken as the starting point, and through the method of questionnaire survey, based on the experience and views of star-chasing in different groups of teenagers. This paper aims to study the views and psychological cognition of the teenagers with star-chasing experience between 12 and 18 years old. To understand the mental health problems behind young people's crazy star-chasing, and help them establish a correct star-chasing and consumption concept.
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The Sustainable Development of Ancient Chinese Music in Contemporary Music
The present study investigates the integration of Chinese ancient music into current musical compositions and its influence on the development of musical genres. This study explores the many methodologies and strategies used in the sampling and remixing of Chinese ancient music, while also analyzing the perceptions and responses of listeners toward the amalgamation of traditional and contemporary musical components. Moreover, this research examines the obstacles and potential for conserving and rejuvenating Chinese old music by incorporating it into modern music. It also investigates the cultural importance of Chinese ancient music within the framework of worldwide music creation and consumption. The study employs a combination of qualitative and quantitative methodologies, including the analysis of pertinent policies, scrutiny of film and television productions, exploration of specialized programs, and inquiry into the viewpoints and approaches of experts in the field of traditional Chinese music instruction. This study seeks to investigate the research topics to provide insights into the dynamics and influence of Chinese ancient music in contemporary music. Additionally, it wants to underscore the significance of safeguarding and advancing the preservation of ancient music in China.
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An Analysis of BALENCIAGA’s Brand Communication Methods and Causes in Different Development Periods: From the Perspective of Media Communication
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Rather than saying that BALENCIAGA is advertising carefully, it is better to say that BALENCIAGA is trying to advertise itself as the most unique existence among luxury brands. BALENCIAGA combines its century-old brand culture with modern culture. Take the initiative to put labels on itself. When people talk about BALENCIAGA, they will talk about his designs. In the process of talking, the effect of advertising communication is achieved instead of just brainwashing people on the advertising screen. Brand product design and media marketing are inseparable. BALENCIAGA’s ambition seeks to combine design and media. To achieve the transformation of established luxury brands. Break the inherent rules and limitations of society. Subvert all rigid and deliberate definitions of beauty and luxury. Create new and bold brand design concepts and communication methods. Sharp and exaggerated, it combines the consumer culture of each period and continues to develop with the progress of the times. Use unique and avant-garde brand attitude to promote brand development. This approach has not only gained widespread attention and value recognition from consumers but also enhanced brand value and publicity effects. Make brand and product design conform to the trend of the younger consumer market. Make luxury goods no longer a single expensive item but endow luxury goods and brands with higher value and meaning.
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Research on the Guiding Effect of New Media on Consumer Purchasing Behavior and Willingness
New media, which plays a significant role in the development of economy of China, especially e-commerce, has guiding function to the intention and behaviour of the consumers for a large range of age. The study will illustrate the key component that have a great effect on marketing and advertising. By pointing out the nature of new media, the study is going to analyse how guiding function works in leading individuals to decide to consume and give the countermeasures to those unpopular media platforms, which promotes the development of other social medias and the whole economy. In order to explore the popularity and the guiding function in driving the development of the economy by new medias. TikTok will be taken as an example as to the sample of live streaming which is another way with guiding function in consumption. Other media platforms will be a comparison to TikTok in the degree of successfulness of advertising.
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A Comparative Study of Zhang Yimou and Chen Kaige “Main Melody” Films
This paper delves into the contemporary landscape of Chinese "main melody" cinema, shedding light on its developmental trajectory and distinctive attributes. It particularly hones in on the creative contributions of two prominent directors in this genre: Zhang Yimou and Chen Kaige. Through an exploration of their works, this paper aims to provide readers with a comprehensive grasp of their filmmaking styles and thematic innovations. Zhang Yimou, a celebrated filmmaker, is introduced with a focus on his melodramatic masterpiece, "Impasse." This paper goes on to scrutinize the thematic content of this film, offering readers an insight into its narrative depth and emotional resonance. In parallel, director Chen Kaige is introduced, with a detailed analysis of his "main melody" opus, "The Battle at Lake Changjin," revealing its narrative structure and character portrayals, thereby facilitating a comprehensive understanding of the film. Furthermore, this paper delves into the innovative elements, character development, and cinematographic techniques employed by Zhang Yimou in "Impasse," while also dissecting the narrative structure and characterizations found in Chen Kaige's "The Battle at Lake Changjin." In conclusion, the paper conducts a comparative analysis of Zhang Yimou and Chen Kaige's distinct approaches to crafting "main melody" films, illuminating the unique characteristics that distinguish these two accomplished directors in the realm of Chinese cinema.
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The Presentation and Influence of Power Dynamics in Jane Austen’s Emma
Nowadays, literary criticism tries to evaluate the literary work by fitting it into a certain established theory. Instead, this essay focuses on the original “dialogues” in Jane Austen’s novel Emma to give a pragmatic testimonial of how revolutionary Jane Austen is in showing the shifting power dynamics between Emma and her friend Harriet Smith through seemingly easy-spoken exchange. By paying attention to three specific passages in the novel, this essay analyses the author’s use of words, tone and punctuation in conversations between the pair of friends. The analysis enables the assessment of their characteristics at different stages of the novel and their consequent change in positions in terms of power dynamics. From Harriet’s initial unsteadiness and Emma’s dominance to obtaining relevant balance, this essay reveals Austen’s construction of power dynamics between characters as variables that maintain conservation. The consequential function of such design is that the establishment of power dynamics helps to distribute authority and exert influences on the characters’ behaviour, thereby presenting the plot development and solid personal growth of characters.
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‘Paradise Lost’ of Language Decoding Li Guo-Hua's Linguistic Manipulation in Fang Si-Chi’s First Love Paradise with the Foucauldian Discourse
This study investigates the power dynamics in Fang Si-Chi's First Love Paradise, a work by the late Taiwanese author Lin Yi-Han, using the Foucauldian Discourse Analysis method. Specifically, it focuses on the linguistic interactions between the main characters to uncover the power structures at play. The analysis reveals that Li Guo-Hua's manipulation of language, within the context of classic Chinese literature, plays a pivotal role in establishing and perpetuating his power. Throughout the narrative, Li Guo-Hua subjects Fang Si-Chi to prolonged sexual and psychological abuse, thereby creating a power dynamic characteristic of Foucauldian discourse. He positions himself as her teacher, exerting control through the distortion of truthful knowledge, linguistic manipulation, and the denial of Fang's agency. This research sheds light on how power can be intricately woven into language and discourse, enabling the exploitation of individuals within intimate relationships. The findings underscore the importance of critically examining linguistic power dynamics in literary works, as they reflect broader societal constructs and behaviors.
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The Disillusionment of the American Dream in "The Great Gatsby"
F. Scott Fitzgerald is regarded as the spokesman of the American "Jazz Age." "Jazz Age" denotes the temporal span, including 1919 to 1929. The economy flourished during this particular period in American history, leading to a significant shift in societal ideals. Consequently, a discernible decline emerged in individuals' cognitive and ethical faculties. The Great Gatsby, a literary work that portrays the terrible existence of Gatsby and carries notable scholarly and pragmatic ramifications, symbolizes the disintegration of the "American Dream." The cohort of individuals in the United States, commonly called the "lost generation" during the 1920s, saw a notable discrepancy between their aspirational objectives and the prevailing realities of their day. This study examines the fundamental significance of Gatsby's interpretation of the "American Dream" and uncovers the inescapable inevitability of Gatsby's sad demise and the disillusionment associated with the "American Dream" through a thorough analysis of the primary textual elements inside the novel. The primary aim of this essay is to enhance readers' understanding of the widespread appeal of riches and worldly possessions while encouraging them to reflect on the development of moral, healthful, and dynamic principles.
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