Articles in this Volume

Research Article Open Access
Analysis of Marketing Strategies for China-chic Brands under the Perspective of Cultural Confidence
With the acceleration of the globalization process and the rise of cultural identity, cultural confidence has emerged as a crucial concept guiding contemporary trends. Against this backdrop, the China-chic culture, as an expression deeply rooted in local essence, exemplifies a nation or region's amalgamation of history, tradition, and modernity. Amid the surging popularity of the China-chic culture, brands associated with it demonstrate unprecedented momentum. These brands continuously evolve and elevate their marketing strategies to align with the consumption characteristics of the new era. In the perspective of cultural confidence, the captivating charm of China-chic marketing has made significant inroads in the current consumer market. Grasping this opportunity has become one of the focal points for these brands. This paper, set against the backdrop of the rise of the China-chic, employs methodologies like surveys and case studies to deeply analyze the current market status of China-chic brands. It delves into the underlying logic of their developmental paths and marketing strategies, aiming to offer valuable insights and practical references for more China-chic brands.
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Research on the Importance and Countermeasures of Humanistic Literacy of Medical Staff
The humanistic quality of medicine is related to the harmony and stability of the doctor-patient relationship. Maintaining a good relationship between doctors and patients is the basis for using medical technology, transmitting medical information and interpreting disease conditions. A good doctor-patient relationship can be based on the doctor's proper communication skills, sensitivity, humility and respect for the patient's wishes, and the breakdown of the doctor-patient relationship can affect medical behavior throughout life, and will also have a negative impact on the patient's treatment and recovery effect. Strengthening medical humanistic quality education is not only conducive to improving the comprehensive quality of medical personnel, but also of great significance to improving the quality of medical services. This article will explore the importance of strengthening the humanistic quality education of medical students and related countermeasures.
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City Image Research: Theoretical Frameworks, Perspectives, and Methodologies—A Citespace Bibliometric Analysis of SSCI Literature from 2013 to 2023
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City image research, as a burgeoning paradigm within communication studies, lacks a comprehensive analysis and empirical research on foreign city images. Employing bibliometric methods, this study utilizes CiteSpace to visually analyze research literature on city images published in SSCI journals between 2013 and 2023. It visualizes co-occurrences of keywords, clusters, timeline of main themes, and knowledge maps. The findings reveal that foreign city image research is characterized by diverse perspectives, spanning disciplines such as geography, sociology, and psychology, constructing complex theoretical frameworks. Methodologically, it exhibits depth and complexity, encompassing macro and micro levels, incorporating traditional quantitative methods and integrating new computational methods like computer vision, network analysis, and spatiotemporal analysis. Moreover, numerous studies combine city image analysis with urban planning, marketing, community development, utilizing big data and artificial intelligence technologies for in-depth analysis. This paper summarizes the field and current status of foreign city image research, offering theoretical perspectives and methodological references for domestic studies.
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The Paradox of Permanent Revolutions: Unraveling the Impact of Revolutionary Purges on Societies and Economies
Revolutionary movements, driven by the aspiration for transformative change, often promise liberation from injustice. However, the reality of permanent revolutions, as exemplified by leaders like Stalin and Mao, is marred by complex paradoxes. This paper delves into the intricate web of revolutionary purges within the context of permanent revolutions, exploring their impact on societies and economies [1]. The study reveals the devastating consequences of purges on human capital, intellectual development, a nd economic progress. Despite promises of equality, these purges perpetuated inequality, concentrating wealth in the hands of the revolutionary elite. The paper elucidates how the pursuit of permanent revolution, characterized by ideological rigidity and v iolence, not only failed to achieve its objectives but also inflicted lasting damage on the very societies it aimed to liberate.
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The Way of Director Presenting Teenage Girls in a Movie and How It Influences Viewers of the Same Age and Gender, Taking the Film Lady Bird as an Example
In the contemporary era of rapid development, the progress of feminism and the evolving status of women have come into focus through the collective efforts of diverse individuals. Various forms of media have played a pivotal role in portraying women's representation. Within the film industry, there has been a notable transformation in the depiction of female characters. Unlike the past, where women were often objectified through the traditional male gaze, modern cinema has given rise to multifaceted female characters brought to life by a myriad of directors and screenwriters. These characters have ceased to be mere accessories and have emerged as independent figures, relatable to countless female viewers. This analysis focuses on the movie Lady Bird as a compelling illustration of contemporary female diversity in cinema. Through an examination of five key scenes, this essay explores the cinematic language, emotions, and messages conveyed to the audience. It delves into how these elements resonate with women of a similar age to the film's heroines. In essence, Lady Bird effectively encapsulates the struggles and passions of young women during their high school years.
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Multisensory Experience Design: A Literature Review
This study aims to provide valuable reference material for researchers by summarizing the current state of domestic and international research on multisensory experience design. The research employs literature analysis and case study methods. Initially, the study elucidates the definition of multisensory experience design. Subsequently, it chronicles the development and status of multisensory experience design both domestically and internationally in a chronological manner. By analyzing the research outcomes of domestic and international scholars, the study reveals a domestic emphasis on the application of multisensory experience design concepts with a wide range of application scenarios. Internationally, the history of multisensory concepts has a long-standing tradition, and there is a profound accumulation of theoretical research. Finally, considering the deep development of artificial intelligence technology in the contemporary era, the study proposes the developmental advantages of multisensory experience design.
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Customers in Hong Kong Go Back to Offline Stores after the Pandemic: An Empirical Study with Four Campaigns Provided Based on The North Face
The last few years have seen a special era of the pandemic that leads to blocking and segregation at each corner of the society worldwide. The situation driven by the pandemic is no longer severe as the pandemic fades away, with a trend observed in shopping ways. Hong Kong is a typical area with strict policies implemented during the pandemic, yet citizens in Hong Kong prefer offline shopping, compared with online shopping, after the pandemic since the beginning of 2023. Based on The North Face, a brand popular in Hong Kong, the current study collected the questionnaire data from hundreds of participants and put forward four campaigns. In light of the possible transfer of recovery from the pandemic, it is anticipated that in addition to The North Face, other offline stores may also benefit from this study.
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Technological Dystopia: Hindered Democratization of Technology in Margaret Atwood’s The Heart Goes Last
Margaret Atwood constructs a chaotic and disorderly dystopian society in The Heart Goes Last, where the technology is turned into a tool for manipulation, exploitation, and objectification of people. This article attempts to analyze the undemocratic use of technology depicted in the Positron project and the obstacles it poses to the development of technological democracy from the perspective of Andrew Feenberg’s critical theory of technology. The article analyzes the undemocratic technology in the book from both the physical and mental aspects, arguing that it strengthens control and surveillance over citizens’ bodies and manipulates their mental world, severely violating citizens’ human rights. Atwood portrays the social problems resulting from the obstacles to democratization of technology in the book, revealing that undemocratic use of technology brings not well-being but deeper disasters. This rings an alarm bell in the context of rapid scientific and technological development, prompting people to reflect on how to better use technology for the benefit of humanity and promote democratization of technology.
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A Study on the Water Imagery in Ban Yu's Novels
As a new generation of novelists who have received much attention in recent years, Ban Yu's works mainly focus on the vivid individual experiences in the context of the Northeast Era of China, reflecting the living conditions of people in specific historical periods. The Water Image in Ban Yu's novels has appeared multiple times and is unique. This paper aims to classify and explain the types of Water Image in Ban Yu's novels, in order to further explore the aesthetic connotations behind the Water Image in Ban Yu's novels.
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A Study on College Students’ Satisfaction with Entrepreneurial Policies from the Perspective of Publicity and Optimization Research
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This research aims to analyze college students’ satisfaction with entrepreneurial policies from the perspective of publicity, identify factors influencing satisfaction, and propose a path for optimizing entrepreneurial policy publicity strategies. A questionnaire survey and random interviews were conducted among university students in Wuhan, with 100 questionnaires distributed and 100 valid responses collected. The study reveals that surveyed college students exhibit high satisfaction in three dimensions of entrepreneurial policy publicity: clarity, audience appeal, and promotional intensity. However, satisfaction is comparatively lower in three dimensions: accessibility of policy information, promotional intensity, and the sustainability of promotion. To enhance college students’ satisfaction with entrepreneurial policies, optimization efforts should focus on four aspects: the platforms for publicity, communication channels, target audiences, and content of publicity. This approach aims to effectively maximize the impact and efficiency of entrepreneurial policies for college students.
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