The development of metaverse technology provides a new way to rebuild the
value of rural tourism and cultural industry. This paper takes the Hani Rice Terraces in
Yunnan as the research object. Based on the theory of digital narration and the theory of
industrial value chain, it builds a three-layer artistic narration system of "Symbol Translation
- Interactive Immersion - Philosophical Resonance". It explains clearly how rural cultural
resources in the metaverse space turn cultural value into economic value through artistic
translation. Through policy text analysis, cross-case comparison and theoretical deduction,
the research finds out the inner rule that artistic narration drives the innovation of tourism
and cultural products, the coordination of business forms and the reconstruction of benefit
distribution mechanism. It also puts forward a management strategy of "Lightweight
Technology + Local Narration" suitable for rural scenes. This strategy provides a theoretical
framework and practical reference for the digital transformation of rural tourism and culture.
Research Article
Open Access