Articles in this Volume

Research Article Open Access
The Expression of Hidden Love from Different Countries: Take the Films Love Letter (1995), Pride & Prejudice (2005), and Portrait of Lady on Fire (2019) as Examples
Hidden Love refers to the romantic feelings appearing between two characters that the director conveys without including explicit lines or direct expression about "Love", but the audience is still able to perceive the mutual affection among them. This essay selects Love Letter (Japan), Pride & Prejudice (UK), and Portrait of a Lady on Fire (France) as representative examples of Japanese, British, and French filmmaking styles, respectively. It analyzes the stories and visual expression of Hidden Love in each film. By examining the techniques used in these three films to depict Hidden Love, this study seeks to understand how love is expressed across different cultures and countries. In Love Letter, Hidden Love primarily occurs between the girl student, Fujii Itsuki, and the boy, Fujii Itsuki. The film mainly uses techniques such as period impressions, coloration, lines of characters, and character contrast to express this theme. In Pride & Prejudice, the essay will analyze the Hidden Love between Mr. Darcy and Elizabeth Bennet, which primarily uses acting, the story of secondary characters, lighting, and empty shots to present the concept. Portrait of a Lady on Fire focuses on the Hidden Love of Heloise and Marianne, illustrating it through character interactions, music, and editing. The techniques used in these three films vary, reflecting the unique cultural characteristics of the countries they represent.
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Nostalgia for Classic Films: A Form of Dissatisfaction and Escapism of Present
The growing popularity of classic films in contemporary culture has made nostalgia an increasingly significant cultural phenomenon in recent years. While current research frequently examines nostalgia through psychological or cultural memory lenses, it is also significantly linked to an individual's discontent with contemporary society. This paper explores whether nostalgia for classic films reflects a sense of dissatisfaction with modern cinema and contemporary social realities, and how it functions as psychological escapism. Nostalgia for classic films is driven not only by their artistic qualities but also by discontent with the commercialization and homogenization of modern cinema, as well as a desire to escape the pressures of one's everyday life. This study concludes that nostalgia operates both as an emotional experience and a cultural response, offering insights for future film production and cultural analysis.
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Maya Religion and Kingship: A Study Based on the Bonampak Murals
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The Maya culture is unique and of great importance to scholars’ research. The unusual portraits and carvings are closely related to religion and convey the population's religious devotion to its gods, as well as the immense power of its rulers. These rulers could be portrayed as embodiments of the divine and were admired by the population. The literature analysis approach is used in this research, with the main focus on the murals to examine the relationship between Maya religion and royal power and how this connection affected the Maya population. According to the study, Maya kings presented themselves as representatives of the gods and wielded absolute power. Using their influence, they imbued texts, artifacts, and other cultural objects with religious meaning. It not only encouraged people to admire the kings but also made the population believe that the rulers could provide them with considerable advantages.
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A Study on Translation Strategies of the White PaperChina's Energy Transitionfrom the Perspective of International Communication—Also on the International Communication Impacts of the Shift in Translation Strategies
In the context of globalization, the Chinese government has strengthened external publicity to present China's policy discourse system to the world, which has become a major research focus for Chinese scholars in recent years. As an important official document issued by the Government of the People's Republic of China, the English version of the white paperChina's Energy Transitionacts as a key tool for China to build a sound national image. It also exerts extensive influence on China and the whole world and serves as an effective way to enhance China's soft power. Taking this white paper as the research object and referring to relevant overseas research achievements, this paper explores its translation process and approaches by adopting variational translation theory and discourse reconstruction methods. The research results show that translators adopt literal translation, free translation, structural adjustment, annotation and other methods in translation. On the premise of retaining the original meaning, these methods greatly improve the readability of the text and readers' experience. Different translation methods also reflect the trend that China's policy discourse is transforming from internal-oriented publicity to external-oriented publicity, which promotes China's status and role in global energy governance. Meanwhile, this paper provides references for related research and puts forward new ideas for the study of China's international communication.
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Immobility Behind Mobility: The Cultural Discount Problem Faced by Chinese Intangible Cultural Heritage in the Process of Commodification and Cross-Cultural Communication
As an important carrier of cultural exports, China's intangible cultural heritage faces commodification challenges and cross-cultural understanding barriers in its globalization process. This paper takes Xiu Niang Silk, a local Suzhou embroidery workshop, as a case study, using fieldwork to analyze the current situation and causes of cultural discount among Chinese intangible cultural heritage products in cross-cultural circulation. The study finds that Chinese cultural products in global circulation the process of globalized circulation are jointly hindered by external hegemony and internal limitations, forming an "imagined line" that enables Chinese cultural products to achieve physical mobility while their cultural connotations remain difficult to reach audiences from different cultural backgrounds. This paper argues that resolving this dilemma requires a shift from external critique to internal–external coordination, and, on the premise of maintaining cultural subjectivity, the realization of a transformation from "passive accommodation" to "active dialogue" by improving institutional guarantees, cultivating cultural intermediaries, and building multi-layered communication systems.
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Supportive and Risky Expressions in BiliBili Mental Health User-Generated Content
With the rapid growth of short-form and social video platforms, UGC has become a key channel for online mental health information, expression and support. BiliBili stands out in China for its community and interactivity. However, such content also carries risks including misinformation, stigma and emotional harm.This study investigates the production of mental health-related user-generated content (UGC) on Bilibili, focusing on two key dimensions: (1) how content creators construct positive and negative expressions through their videos, and (2) how viewers engage with these expressions in the comment and bullet comment sections. Through qualitative text analysis, this research interprets video materials, bullet comments, and user comments as intertwined texts ,, examining them in the context of theories on prosocial relationships, online social support systems, and platform diffusion mechanisms. This study argues that an essential element of BiliBili's mental health UGC is the 'duality' that it offers users: while it provides them information, empathy and companionship through the use of relatable stories, it also threatens to inculcate stigma, anxiety, to blur professional bounds in the provision of care, and intensify threat via algorithmic recommendation and community input. This paper aims to enhance case studies of mental health communication research conducted by Chinese platforms, thereby providing valuable insights for platform governance and content moderation.
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An Analysis of the Unique Characteristics of Russian Cultural Context
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The sustainable development of human society is inseparable from the communication, collision and interaction of different ways of thinking. Cultural context is an intuitive summary of a nation's way of thinking. Studying it plays an important role in cross-cultural communication, cooperation and national cultural integration under the background of globalization. Based on American anthropologist Edward T. Hall's high-context and low-context culture theory, this article analyzes the unique characteristics of Russian context culture, and puts forward and further explores the dual composite characteristics of Russian - "moderately high-context" and "direct expression" on the surface. The two coexist dialectically. This article also traces the basic reasons for the formation of these characteristics, which are attributed to Russia's long-term history and cultural traditions, the collective cognitive framework and some unique factors. At the same time, this article also examines the impact of historical background on language evolution and discusses how globalization and social change promote the exchange of languages and cultures of different ethnic groups. Finally, this study clarifies the subtle differences between different cultural backgrounds and provides a theoretical framework and practical strategies for Sino-Russian exchanges, hoping to reduce cross-cultural conflicts and misunderstandings and strengthen the foundation of trust.
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When Are Ordinary Users More Persuasive than KOLs? The Roles of Perceived Similarity
In social media marketing, recommendations from key opinion leaders (KOLs) are often assumed to be more persuasive than those from ordinary users. The current research examines whether this assumption always holds. Across two experiments, the current research shows that ordinary users can be more persuasive because they are perceived as more similar to consumers, which further enhances purchase intention. However, this persuasive advantage depends on consumers' relationship with the KOL. In this case, ordinary users are perceived as more similar and therefore more trustworthy. In contrast, when consumers have a strong relationship with the KOL, the advantage of ordinary users is reversed, and KOL recommendations become more effective. These findings extend previous literature on persuasion and influencer marketing, while also provide actionable insights firms on how to choose the appropriate type of recommender in social media marketing.
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