Originating from Jane Jacob's walking tour, “Citywalk” has gradually developed into a Wanghong (social media trending) activity, contributing to a revitalized mode of urbanism in post-modernized China. In China, Citywalk connects the walking patterns of urban residents with the Wanghong economy and even with social class dynamics, forming a distinctive research topic. This area of study fills a gap in research on urban residents’ lifestyles and the middle class within the context of Wanghong economy and urbanism. This research uses short semi-structured interviews and a comparative model, aiming to explore the motivations and experiences of participants in Citywalks, as well as the economic impact they generate. The research location was in Foshan's most historic area - the Chuihong neighborhood, which is situated in the metropolitan area of the Guangdong province. The paper finds that social media in China has significantly influenced urban revitalization, leading to a new kind of gentrification mode. It suggests that the government should allow historical and cultural neighborhoods enough freedom to develop independently. This paper aims to provide strategies for urban revitalization to build a Citywalk-friendly and aesthetically attractive neighborhood in China.
Research Article
Open Access